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It is basically an evolution in the way companies interact. This issue deals with e-business, e-business is a strategy, which uses technology to achieve business goals. By being early movers it is getting ahead by attracting businesses to new on-line marketplaces, by determining the range of products and services these marketplaces offer by setting the rules of interaction, and by reserving the value-added position for themselves. To keep customers interested in Amazon, the firm offers e-mail-based services to its registered customers.The 'first-mover-advantage' is a competitive factors that cannot ever be taken away from Amazon. Amazon and third-party sellers offer new, used, refurbished and collectible items in categories, such as apparel, books to toys and video games, and health and personal care. (Amazon) is a customer-centric company that sells a range of products that it purchases from manufacturers and distributors through its retail Websites: and w. How and why have national book stores had to alter their operations to compete with Amazon and internet purchasing? © BrainMass Inc. This content was COPIED from - View the original, and get the already-completed solution here!
#First mover software
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It is highly costly to become the first-mover because the firm has to create demand in the market for the product and so it needs to spend a huge amount of money for promotion.The following are some of the disadvantages of first-mover strategy (these are advantages of being late-mover):
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It may be very risky to initiate a strategic move first.
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create a pool of loyal customers who are likely to repeat purchasers of products of the firm and.produce an absolute cost advantage over the competitors because of its early commitments to supplies of raw materials, new technologies, and distribution channels.
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comprehend the critical issues in the market,.gain new knowledge of the industry’s key success factors,.attract buyers to the products and the firm,.The first-mover becomes the pioneer, helps the firm too Several advantages emerge when a firm takes a strategic move as the first-mover. They enjoyed first-mover advantages for a long time. Being the first-mover means the firm is the first to initiate a strategic move Companies like eBay (first online auction firm), Honda (first motorcycle manufacturer).
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